Trinseo commissioned Regent Gifts to produce a retractable USB charging cable as a corporate gift. The retractable mechanism keeps the cable wound inside the housing, so it stays tidy in a bag and is ready for daily office or travel use.
The brief called for something that matched a chemical company's image while still being genuinely useful. A charging cable is handled every day, which gives it a better chance of staying with the recipient than a purely decorative item.
Regent Gifts placed the brand mark on the cable body and housing, so the Trinseo name appears both when the gift is opened and when it is in use. The retractable format also keeps the packed size small enough for a pocket or laptop bag.
The finished cables were delivered as corporate gifts for customer and partner occasions. The approach stayed on two points: practical use and brand recognition, without extra ornament.
If a similar corporate gift idea is on your desk, Regent Gifts is glad to discuss it.