Prudential Insurance TSA password luggage strap

Prudential Insurance commissioned a run of TSA-compliant password luggage straps to give out at a company event. Each strap pairs a TSA-recognised combination lock with the strap itself, suiting staff and clients who travel.

The brief called for something practical that would still carry the brand. A luggage strap earns its place in daily travel in a way that a decorative gift rarely does, and the TSA lock means the strap does not have to be cut open at security checks.

Regent Gifts handled the appearance of the straps around Prudential Insurance's branding, placing the company mark along the strap so the gift stays recognisable in an airport without shouting.

The strap works with its combination lock and buckle, and each unit was checked for basic function before dispatch so the client could hand them out directly at the event.

For similar travel-themed staff or client gifts, Regent Gifts is glad to discuss the brief.