iCity 24-inch double-layer advertising umbrella

iCity commissioned Regent Gifts to produce 24-inch double-layer advertising umbrellas for brand promotion. An umbrella is an item people carry through the day, which suits distribution at busy events or long-term use.

The brief called for an umbrella that carries the brand image while handling everyday opening, closing and carrying. The 24-inch size gives a wider canopy, and the double-layer construction leaves more room for the artwork.

Brand messaging is printed on the canopy, with the two layers dividing the work between the visible design and the shelter itself. Print coverage and colour matching follow the brand materials supplied by the client.

The finished umbrellas went to iCity for promotional use. The canopy becomes one more place where the brand appears on the street, used alongside other promotional materials.

・24-inch size
・Double-layer canopy construction
・Brand messaging printed on the canopy

For a similar promotional umbrella project, share the intended use and quantity with Regent Gifts and the details can be worked out together.