Caritas Hong Kong Rainbow Umbrella Promotion

Caritas Hong Kong commissioned Regent Gifts to produce custom-made rainbow umbrellas for promotional use. The multi-coloured canopy serves as the visual centrepiece, carrying the organisation's message into outdoor events.

The brief called for an umbrella that works as an advertisement rather than a plain single-colour item. Attention sits on the rainbow pattern and the overall look, not on a single printed logo.

Production started from the rainbow canopy, with the advertising message worked into the surface design. Colours and printing followed the direction supplied by the client, so the umbrella opens into clearly separated bands of colour.

The finished umbrellas are everyday usable promotional items, suited to distribution and use at events, street booths and outreach. The bright canopy is easy to spot in a crowd and easy for recipients to keep carrying.

・Rainbow umbrella canopy for advertising use
・Colours and printing handled to the client's direction
・A promotional gift within the medical and NGO category

Organisations planning a similar promotional umbrella can discuss the direction with Regent Gifts.