United Airlines commissioned Regent Gifts to produce a batch of sports cooling towels for the airline's promotional and outdoor event use. The cooling towel is a compact, practical item suited to brand giveaways.
United Airlines wanted its branding visible on the towel, so colour printing was used. Graphics were printed onto the fabric following the brand direction, so recipients can tell at a glance where the towel came from.
The towels are made of fabric and intended for sport and outdoor use. Printed colour sits on the towel surface, balancing brand recognition with everyday usefulness rather than serving only as a promotional piece.
The finished towels were produced to United Airlines' requirements and used for airline-related event distribution. Actual use centres on brand promotion and outdoor settings, with details arranged by the client.
・Colour printing carrying United Airlines branding
・Sports cooling towel suited to outdoor and event use
Similar projects for airlines or outdoor events are welcome to get in touch.